Branding & 360 Campaign
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Senior Visualizer
Solo Creative :Remote Creative Lead for UK-based U & R Enterprise — 360° brand architecture and governance from motion graphics to physical collateral, holding London-level standards across an international portfolio.
U & R Enterprise
Dec 2023 - May 2025
The Challenge of International Creative Fragmentation.
UK-based U & R Enterprise required a streamlined, high-quality solution for managing highly diverse creative assets across their portfolio (including the Donner Restaurant brand). Relying on multiple vendors was inefficient and led to critical brand fragmentation and inconsistent quality across essential 360° touchpoints—from digital media to physical goods. The primary challenge was finding a single, trusted Creative Lead capable of maintaining consistent international standards across a vast range of deliverables.
Solo Brand Architecture: Single-Source Creative Governance.
I served as remote Senior Visualizer for a London-based portfolio — proving I can hold international creative standards across borders, governing the full creative supply chain from a single point of accountability.:
360° Campaign Execution: Led the complete digital campaign for Donner Restaurant, including all video, motion, and social assets.
Total Asset Management: Managed the creation of all physical and digital assets, spanning high-end Motion Graphics and digital content to Embroidery designs, Print Materials, and Core Brand Collateral.
This approach delivered unified, international-quality branding with maximum efficiency, proving my capacity to serve as a full-spectrum Senior Visualizer for a global client base.
